A lawyer servicing the Greater Toronto Area in family law and civil litigation.

A new and trusted resource.

I worked with DARA LEGAL to help brand itself as a new and trusted legal resource in the GTA.

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A mix of old and new.

Creating a brand that evokes the tradition of law, with a modern twist.

Working with DARA LEGAL was a unique opportunity for me to be involved at the start of a brand. It gave me a better appreciation of the work that goes into logo creation, business card design and photography. More importantly, it made clear to me how every aspect of a brand worked together.

Every decision I made around colour, typography, and even framing of a photograph was based in how it would translate to a print-ad, LinkedIn banner, business card, website and even office signage. This approach helped ensure a smooth process as we worked on the project from concept to delivery.